What’s the point of attaching a GIF anyway?
Well in our humble, they improve engagement by making people smile. That, in fact, is a good enough reason to attach a GIF to your posts where possible if you consider why we’re all here in the digital realm and what we’re trying to accomplish; connections.
If you make someone smile, you’re evoking an emotion. And that’s memorable for them. They might even follow you as a result – who doesn’t need a little humour in their lives? Heard of the singing dentist? Google him, you’ll see what we mean.
You might even realise that you already have footage that could be converted into GIFS that are personal to your brand. Even better! We tweeted about an article by Hootsuite that gives you the low-down on creating your own GIF’s. It also discusses whether it’s pronounced GIF (Gif us a clue!) or JIF (please!). What do you say? Not squeezing you for an answer or anything…
— Spotty #Social (@SpottySocial) September 19, 2018