Social Media is just one method of Digital Marketing, an umbrella term for your online marketing activities designed to connect with clients and prospects. Other digital channels include websites, search engines and email. This guide is to help you understand some of the terminology, marketing methods and relevant research and statistics that influence marketing trends and best practices I might advise.
This is a LIVE GUIDE to help you work out what to include in your online marketing strategy. Over time I’ll add relevant links, ensuring the information is current and strategy/methods, best practice. Comment and let me know if you have any queries or would simply like me to expand on anything.
Analytics is the systematic analysis of data/statistics. Google Analytics is a tool commonly used by business owners to measure advertising ROI as well as tracking Flash, video, and social networking sites and applications. Familiarising yourself with your analytics gives you the tools to better understand your customers. Google have an academy of free online courses to help you navigate.
However, due to the introduction of Google Analytics 4 (GA4), you really need to upgrade ASAP before July 2023. If you don’t, you’ll lose any existing analytics data, therefore won’t have a reference point to compare traffic to, down the line. Here is the official announcement.
What is Alt-text? Alt-text or alternative text is the information given for an image on a website that tells viewers the contents of that image. This is inserted into the HTML of a page and helps screen reading tools for the visually impaired to describe what is in the image.
Why is alt-text important? Alternative text also helps viewers to know what the image should be if a page fails to load properly. This is important for search engine optimisation (SEO) as it helps to improve user experience and accessibility as well as providing more accurate relevance for your content to search engines, helping to drive more traffic to your website.